Playbooks
Five scenarios. One approach.
Typical starting points, our approach and the target outcome: this is what our work looks like in practice. Which playbook fits your situation is something we clarify in a conversation.
B2C / B2B
AI Brand Visibility
How a brand becomes visible and recommendable in AI systems.
Starting point
An established consumer brand discovers that ChatGPT and Gemini consistently recommend the competitor in purchase-advice prompts. Their own brand does not appear.
Approach
BrandView audit: 100+ AI queries across three AI models
Identification of signal gaps (missing test reports, no trade media presence)
Building trust signals and editorial proof points
Monthly tracking of AI visibility
Typical target outcomeFrom invisible to a top-3 recommendation in two AI models.
Next step
Does this sound like your situation?
Every scenario is different. Let us find out together where your biggest lever lies.