From insight to sell-through.
Four stages that build on each other. You start where the leverage is greatest. Everything modular, everything combinable.
Market Insights & Strategy
A data-driven basis for decisions
Understand where the brand stands: in AI systems, in the media and against competitors. The foundation for everything that follows.
A systematic scan across ChatGPT, Claude and Gemini, analyzed in four dimensions: visibility, competitive strength, purchase decision and trust.
- Persona × provider heatmap: where is your brand recommended, where not?
- Competitive strength score benchmarked against every competitor
- Strengths, weaknesses and recommendations per AI model
Market data, sales channels, seasonality, price segments and purchase criteria, built on AI analyses and market data.
- Sales channel distribution and market shares
- Seasonality: 12-month demand curve with peak phases
- Price segmentation and pricing across marketplaces and retailers
Consumer Trust
Test seals, trust signals, editorial presence
Build trust in the market: with the signals that convince AI models and customers alike. Without trust, there are no sustainable sales.
Product tests, test seals and editorial placements in the most relevant trade media, one of the strongest levers for AI visibility and conversion.
- Coordination of product tests in leading testing and trade media
- Test seals as trust signals for AI recommendations and purchase decisions
- Editorial placements: buying guides, comparisons, product features
Professional brand and product videos for editorial environments, video platforms and social media, from product videos to creator collaborations.
- Product demos and explainer videos for specialist audiences
- Creator collaborations with relevant influencers
- Platform-optimized formats for long-term discoverability
Smart Media Reach
Visibility with the audiences that matter
Activate reach in the right context: where your audiences are paying attention and purchase decisions are shaped.
Large-format ad placements and native integrations on leading tech and consumer portals across the DACH region.
- Site brandings, wallpapers and special formats on top trade media
- Audience targeting by category and purchase intent
- Native content integrations in editorial environments
Addressable TV and streaming campaigns on leading platforms: precise audiences, measurable results.
- Connected TV and streaming platforms
- Audience targeting by interests and demographics
- Full-funnel measurability from impressions to conversions
Digital and classic out-of-home advertising in relevant environments: at the point of sale, in city centers or targeted regionally.
- Digital screens in retail environments and shopping centers
- Programmatic OOH with real-time targeting
- Regional campaigns for market entries and launches
Performance-oriented TV advertising with measurable impact, continuously optimized from impression to conversion.
- Real-time optimization based on response data
- Attribution and conversion tracking beyond TV
- A combination of reach and performance KPIs
Purchase Activation
Presence at every point of purchase
We activate visibility where interest turns into concrete demand. Online and in retail.
From listing optimization and advertising to content: every lever for more visibility and conversion on online marketplaces.
- Listing optimization: titles, descriptions, keywords
- Marketplace advertising and sponsored placements
- Premium content and brand store development
Connections and visibility with specialist retailers, electronics chains and DIY stores, online and in-store.
- Retail connections with electronics and specialist retailers
- Online placement with brick-and-mortar retail partners
- DIY and specialist store segment
Strategic placement on deal portals and community platforms: where purchase decisions are driven by peer recommendations.
- Deal strategy, community placement, timing
- Price comparison portals and bargain communities
- Building organic visibility in specialist forums
For teams running brand work on a production GenAI stack.
Alongside the four marketing stages above, we run a separate tech track: Cost & Quality Audits for companies operating their own GenAI features in production. A different discipline, a different audience, but the same methodology from our own stack.
AI Unit Economics
Cost & Quality Audit for production GenAI stacks
A four-week audit against real workloads and a prioritized re-architecture backlog with euro impact per patch. We benchmark your production calls against 4–6 alternative models, routing and caching strategies, and deliver not a strategy PDF but a patch list that translates directly into engineering work.
Let's find out which stages give you the most leverage.
No pitch deck, no off-the-shelf offer. We look at your situation and tell you honestly where we can make a difference.